Brooker Marine and BlueFin Boats announce the merger

by Brad Richey on 25 May 2017 The Directors, Shareholders and Management of Brooker Marine and BlueFin Boats wish to announce the merger of the two highly respected Australian manufacturing operations.

It is no surprise these two brands are leading aluminium pleasure craft manufacturers with mottos like Bluefin’s “Built with Pride” and Brooker’s “Built for Life” and with a combined experience of over 75 years in the industry.

These two brands have built a strong mutual respect with their respective independent dealer networks and we will continue to work with both groups offering new dealer agreements with supply and pricing.

Brad Richey and Kevin McCarthy are looking forward to working together to create an awesome team and manufacturing capability in our Lidcombe factory. This merger will build a future proof alliance for the benefit of our dealers and ultimately the consumers.

The unique features of both brands will stay, however, we expect to dovetail the model variants and continue to offer bespoke customer modifications in both brands. Our strength is our capacity to build a stock of finished boats for immediate delivery and finish boats with specific requests of customers who know what they want. Both brands have that advantage over our larger competitors and we plan to keep it that way.

Brooker and BlueFin recognise the advantage a dealer has by holding stock to show customers the features and options available. Together we will have the ability to provide dealers with a capacity to hold stock and be able offer the Wells Fargo (previously GE) Finance. Customers will have the ability to touch and feel our products and see the advantages that both brands represent.

We highly regard our dealer networks and wish to continue supporting all independent dealers offering the full choice of motor manufacturer configurations, allowing customers to choose the Boat, Motor & Trailer package that suits their needs.

The owners of Brooker and BlueFin recognise the industry needs a shot in the arm. We plan to make service improvements that ensure that we will be here for the long term providing dealers and customers with the assurance of continuity and warranty.

The merger of the two organisations will gain efficiencies in production, component purchasing and overhead management, together allowing us to supply boats and trailers at competitive prices with improved delivery reliability while maintaining our high standard of quality.