NMMA and Informa Markets join forces to unite Miami Boat and Yacht Shows
by National Marine Manufacturers Association 15 Jan 2021 03:51 NZDT
Miami International Boat Show © National Marine Manufacturers Association
The NMMA announced today a landmark partnership with Informa Markets to create the first joint production of South Florida's preeminent winter boat shows—the Miami International Boat Show (MIBS), Miami Yacht Show (MYS) and Superyacht Miami. Set to debut Wednesday, February 16 through Sunday, February 20, 2022 over Presidents Day weekend, the joint event—which will carry the Miami International Boat Show name—will deliver enhanced value to participating marine industry businesses and a seamless and unparalleled experience for attendees.
Under the partnership, Informa Markets, with direction and guidance from NMMA, takes on management of the in-person experience, while NMMA oversees the digital experience. Additionally, NMMA retains ownership of MIBS, and Informa Markets maintains co-ownership of MYS and Superyacht Miami with the International Yacht Brokers Association. The partnership is the result of long-standing conversations between the two organizations on how best to serve the industry and cultivate a best-in-class boat show experience.
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