Please select your home edition
Edition
Lloyd Stevenson - Catalyst GT 1456x180px TOP

Marine business and marketing consultancy firm YESSSS announces Chris Baird as joint CEO

by YESSSS 20 May 2023 03:05 NZST
YESSSS announces Chris Baird as joint CEO © YESSSS

YESSSS, a business and marketing consultancy firm in the marine industry, announced today the appointment of Chris Baird as joint CEO alongside Nona Pedersen.

Baird brings a wealth of experience and expertise to the YESSSS team from his 30 years in the marine industry, which has included expanding marine businesses through four major recessions. He got his start in the Whitsunday Islands in Queensland, Australia, as director of a sailing school and charter business. From there, he moved to Cairns, running a marine chandlery and then a specialist marine electronic retailer. He became CEO of NAVMAN Australia in 2000, playing a significant role in the company's growth into a household name for GPS and marine electronics. He later founded FUSION Electronics Australia, later moving to New Zealand as CEO of FUSION International. Most recently, Baird has served as CEO and Managing Director of Propspeed International.

At YESSSS, Baird will focus on building a world-class marine business brokerage division within the company to help marine companies achieve their goals more quickly, be more visible and entice potential partners or acquirers.

"I am very excited to join YESSSS and work with the team to help marine businesses achieve their goals," said Baird. "I'm confident that my hard-earned expertise will help take the company to the next level. At YESSSS, I hope to remind the industry that we should reflect our customers, who love boating and the enjoyment it brings. Our goal at YESSSS is to be a faithful supporter of the entire industry."

"We are delighted to welcome Chris to the YESSSS family," said Nona Pedersen, joint CEO of YESSSS. "We expanded our team substantially with staff in graphic design, digital marketing and customer support, all with significant marine experience. Chris's extensive experience in the marine industry and proven track record of success make him another invaluable addition to the company. With his help, we look forward to enhancing (or expanding) our top-tier marketing and business consultancy services to our clients."

YESSSS is a full-service strategic business and marketing consultancy firm with a focus on the marine industry. They provide a comprehensive range of services to help marine industry businesses achieve their business and marketing goals, including outsourced marketing support, business development consultancy, business strategy consultancy, and hands-on support to execute strategic plans. With their expertise in developing international expansion strategies and plans, YESSSS is well-positioned to help marine industry businesses grow and achieve their goals.

To learn more about YESSSS and the business development services the company offers, please visit www.yessss.com

Related Articles

BOISW - New Committee announced for 2026
New Committee working hard behind the scenes to rework the 2026 Bay of Islands Sailing Week . A newly appointed committee is already working hard behind the scenes to rework the 2026 Bay of Islands Sailing Week event while honouring the traditions that have made it so special to the sailing community. Posted on 26 Jun
Nick Olson on PredictWind's newest features
Nick Olson discusses PredictWind's newest features PredictWind has long been a leader in presenting high-quality marine forecasts. Nick Olson discusses the company's newest features. Posted on 12 Jun
PredictWind launches Anchor Alert App
The app delivers immediate, real-time alerts if their anchor drags, ensuring enhanced safety. Global leader in marine weather forecasting, PredictWind, has announced the launch of its new standalone Anchor Alert app. Posted on 12 Jun
Armstrong Foils Demo Days return for 2025
Test the latest gear, get expert advice, and ride with the pros. Armstrong Foils is proud to announce the return of Armstrong Demo Days for 2025. Test the latest gear, get expert advice, and ride with the pros. Posted on 4 Jun
Armstrong Foils: On tour - Home of Armstrong II
Join America's Cup champion, Blair Tuke and Armstrong team riders on the tour of NZ's Far North Join three times America's Cup champion, Blair Tuke and Armstrong team riders Olivia Jenkins, Naumi Eychenne, Bowien van der Linden, Cash Berzolla, and Reo Stevens, on the Home of Armstrong Tour II, as they explore NZ's Far North. Posted on 30 May
VX One Class forms Int. Class Assoc.
Significant new chapter begins for VX One sailors with formation of an Int Class Assoc. A significant new chapter has just begun for VX One sailors worldwide with the formation of the VX One International Class Association Posted on 20 May
“Foil4TheGulf”, set to take place on Saturday
“Foil4TheGulf”, set to take place next Saturday (24 May) at Auckland's Okahu Bay “Foil4TheGulf”, set to take place next Saturday (24 May) at Auckland's Okahu Bay, has been inspired by the Hauraki Gulf / Tikapa Moana Marine Protection Bill's stalled progress in Parliament after its second reading in December last year. Posted on 13 May
RS-Quest rally at Cheltenam Beach
Eight RS-Quests sailed to Cheltenham Beach, on Sunday for the first NZ Quest barbeque lunch. Eight RS-Quests sailed to Cheltenham Beach, alongside North Head at the entrance to the Inner Waitemata Harbour, on Sunday for a barbeque lunch. Posted on 5 May
Taipa Sailing Club hard hit by Cyclone
The Taipa Sailing Club is reeling after being hard hit by Cyclone Tam - launches Givealittle page When Cyclone Tam tore the roof off the Taipa Sailing Club just over a week ago, the immediate future of the small Northland yacht club suddenly looked uncertain.A Givealittle page has raised more than $6000 in the first five days. Posted on 28 Apr
Exotic caulerpa in Paradise Bay at Urupukapuka
A cruiser was surprised when he pulled up a substantial amount of exotic caulerpa A cruiser was surprised - and worried - when he pulled up a substantial amount of seaweed that looked like it could be exotic caulerpa in Paradise Bay at Urupukapuka. Posted on 16 Apr
C-Tech 2020 Battens 2 728x90 BOTTOMBoatseekr_LeaderBoard_122 - BOTTOMTNI Pindar SW Ads_728x90px-6 BOTTOM