Pirelli is once again partnering with Luna Rossa team for the 38th America's Cup
by Luna Rossa Prada Pirelli 20 May 05:01 NZST
19 May 2025
Luna Rossa Prada Pirelli AC75 © Ian Roman / America's Cup
Pirelli is once again partnering with Luna Rossa team for the 38th America's Cup, joining the Italian challenger as Official Sponsor and Technical Partner, supporting the team in developing cutting-edge technological solutions.
The new alliance between Luna Rossa and Pirelli will centre on virtualisation, a methodology fine-tuned by Pirelli in Formula 1 that helps reduce development times, the use of physical prototypes and environmental impact. This approach also allows the sailing team to predict the behaviour of materials designed together under the typical loads and stresses of high-performance racing yacht.
Additional areas of technological collaboration include modelling and implementation of artificial intelligence and data management systems, along with research into innovative materials, a field in which Pirelli has longstanding, globally recognised expertise.
"We are delighted to be alongside Luna Rossa once again and will be there with the passion and dedication that have distinguished this partnership since the beginning. We believe deeply in this project, which strengthens our brand and offers great international visibility, allowing us to convey shared values, such as Italian-ness, technological challenge, competition, teamwork and the balance between power and control", said Marco Tronchetti Provera, Executive Vice Chairman of Pirelli.
"This time, as before, our contribution will not be lacking in terms of technology and research. We will meet the challenges of this edition with the same excitement and involvement as always. Above all, doing so in an extraordinary city like Naples known for its beauty, culture and atmosphere, which we are certain will help make this edition truly special".
"We're very pleased to have Pirelli back with us—their renewed presence is a strong sign of trust in our team and the work we've done so far", said Max Sirena, Skipper and Team Director of Luna Rossa. "As Official Sponsor and Technical Partner Pirelli will play a key role in the development of this campaign, contributing years of experience and technical know-how in multiple innovation-driven fields. Pirelli is a long-time partner with whom we share core sporting and ethical values, and we're excited to continue our collaboration."